ACQUIRING INCOME PRODUCING ASSETS
We do the heavy lifting So our investors don’t have to
Operational and physical upside through renovations, improvements, and stabilizing rents to market rates.
Who We Are
Red Rocks Holdings (RRH) specializes in acquiring and revitalizing multifamily apartment communities in strong secondary and tertiary markets. Our firm is built on disciplined underwriting, conservative assumptions, and proven value-add strategies.
Our team of analysts, acquisition specialists, and finance professionals thoroughly evaluates every opportunity before engaging lenders and capital partners—ensuring each asset is positioned for strong performance from day one.
Our Mission & Vision
Creating value-driven investments that strengthen communities and deliver consistent long-term returns.
Mission
We generate superior, risk-adjusted returns for our investors through disciplined acquisition, strategic value-add improvements, and expert asset management in a variety of multifamily markets.
Vision
We aim to be a trusted provider of resilient investments that protect capital. By building thriving communities, we deliver long-term value for tenants and investors.
What We Do
Strategic Acquisitions
We identify cash-flowing properties with upside potential in A/B locations and strong growth markets.
Value-Add Repositioning
Targeted renovations, operational improvements, and market-driven upgrades increase rents and asset value.
Expert Asset Management
We partner with best-in-class property management firms to deliver consistent performance and resident satisfaction.
Why Red Rocks Holdings
Built on experience, discipline, and aligned partnerships, we create value-driven multifamily investments designed for long-term success.
$550M Collective assets under management across our associates and partners
Strong lender & capital partner relationships
Access to off-market opportunities
Higher than average, sustainable returns
Investor-aligned structure
Partner with Us:
Investment Criteria
Asset Type
Multifamily apartment communities.
Select opportunities in mobile home parks, flex spaces and storage facilities.
Deal Size
40 - 250 Units.
Target Acquisition size around $2M – $15M.
Approximately $50K – $60K per door.
Property Profile
Built after 1980.
Cash-flowing at acquisition.
Operational or physical upside through renovations, improvements, and stabilizing rents to market rates.
Market Focus
Primary focus on secondary and tertiary markets in the Southeast U.S.
Strong population growth, employment diversity and rental demands.
ERIC SIMON
Our Founder
Red Rocks Real Estate Holdings was founded with a mission to simplify commercial real estate investing while delivering strong, risk-adjusted returns. The firm’s founder brings 30+ years in managing a collective $4 Billion in a variety of assets, and a disciplined, analytical approach to acquiring and repositioning underperforming multifamily properties in strong secondary and tertiary markets. Focused on value-add strategies, creative financing, and long-term partnerships, Eric leads RRH with an emphasis on conservative underwriting, operational excellence, and investor alignment. Backed by a team with over $550 million in collective assets under management, RRH is built on integrity, transparency, and sustainable growth.
JOHN OKOCHA
Senior Advisor
John is a master at assessing and analyzing property and market fundamentals for new property acquisitions as well as creating, maintaining, and updating financial models of existing and potential new investments. He's an amazing listener who builds strong relationships with brokers, property owners, and passive investors. He works relentlessly to make sure Elevate can acquire properties at a good price so that we can deliver higher than average returns to our investors.
